The Grooming Manual

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Men's Skin Care Routine

Men's skincare routine

For the best results, your men’s skincare routine should be straightforward, effective, and easy to follow consistently. There’s no need for complication here, especially if you’re new to skincare.

A basic men’s skincare routine made up of high quality, all natural products can do wonders for your skin. But you have to stick with it.

For the best results, the routine outlined below should be followed twice daily - first thing in the morning and before going to bed.


Face Care in 2 Simple Steps

Step 1: Cleanse

Your men’s skincare routine starts with face wash. 

Before actually applying your soap, splash warm water on your face. Or even better, take a hot shower to thoroughly clean out your pores.

Then, apply a dime sized amount of face wash. (For normal to oily skin types, we recommend our Clarifying Gel Face Wash.) Any more than that is just a waste - or a sign that you’re using a cheap product that you have to overuse just to feel like it’s working.  

Avoid using traditional bar soaps on your face - the vast majority contain chemicals that are too harsh.

Take your time, lightly rubbing the face wash all over your face and neck in circular motions for about 20-30 seconds. Don’t pull down on your skin - you don’t want to expedite the natural occurrence of wrinkles and loose skin.

When you’re done, rinse with cool water. This minimizes the appearance of pores and prevents new dirt and oil from entering them. Then pat your face dry (rubbing your face encourages premature wrinkling from stretching the skin).

Tip: Avoid washing your face more than twice a day as this can cause dryness.

Exfoliating (in addition to washing) once or twice a week will help remove dead skin cells and prevent pores from getting clogged. Our Renewing Face Scrub is a great option - gentle, but still gritty enough to deep clean your skin. Don’t exfoliate more than every other day at the most - overdoing it can cause dryness and irritation. 


Step 2: Moisturize

After washing, use face moisturizer (like our Daily Essential Face Moisturizer). Apply a dime sized amount to your entire clean, dry face. This keeps your skin plump, smooth, and bright. The anti-aging ingredients in our face moisturizer - including green tea and hyaluronic acid - help prevent wrinkles too.

If you’re worried about your forehead wrinkles and crow's feet around your eyes, anti-aging cream will help smooth them out and tighten your skin. To specifically target wrinkles and dark circles around the eyes, use our Restoring Eye Cream. It’s made with caffeine which also reduces bags and puffiness.


Add Body Care to Your Men’s Skin Care Routine 

Your shower is a critical part of your daily men’s skin care routine. The warm water helps clear out your pores, allowing dirt and bad oils to be easily expelled. But what products should you be using in the shower? How can you get (and stay) clean without drying out or irritating your skin?


Bar Soap vs. Body Wash

The choice to use bar soap or a body wash is purely preferential. If you have dry skin though, a liquid body wash will likely be gentler. All of our body soaps and washes - like our Invigorating Body Wash and Purifying Charcoal Soap Bar - are made with skin moisturizing ingredients like Vitamin E, olive oil, and jojoba oil.


Body Moisturizer

For guys who have dry skin or parts that get flaky and itchy, body lotion is the perfect remedy. Apply our Deep Moisture Body Lotion immediately after showering to heal and prevent dryness. Focus on areas that dry out the most, including elbows, knees, shoulders, lower legs, and hands.


Hand Cream

Hand dryness, cracking, and chapping is rough for men in professions and sports that require frequent use of hands. That’s why we developed our Maximum Strength Hand Cream to provide fast-absorbing, rich hydration - but without a greasy feel.

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