The Grooming Manual

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Yes, You Have Time for Skincare (and It's Easy)

Yes, You Have Time for Skincare (and It's Easy)

Time is money. Time is precious. And there’s no way to get more of it. So you need to be sure that you’re making the most of yours.

Which brings up a fair question: Do you really have time for skincare? Is this actually worth your time?

Skincare advertisers and influencers only make it harder for guys to figure out what to do. Some brands promote extensive, increasingly complex skincare routines that involve so many cumbersome steps that you’d have to spend an hour on your face before you can even leave the house each morning.

Truth bomb: You can make a dramatic improvement in your skin with just 5 minutes each day.

Here’s how.


First Minute - Wash

Your first minute is spent cleansing your skin with face wash. Wet your face with warm water, rub a little wash in your hands, then rub it all over and rinse it away with warm water.

Bang. Done.


Choose the Right Products for Your Skin

  • If you have normal to oily skin, go with our Clarifying Gel Face Wash. It's made with coconut-based cleansers instead of harsh synthetic detergents so you get fresh and clean without over-drying your skin.
  • For dry to sensitive skin, our Purifying Charcoal Face Wash is best. Its non-foaming ingredients remove bacteria and debris without stripping your skin of critical moisture.
  • Struggle with acne breakouts? Choose our Acne Controlling Face Wash to reduce blemishes and protect your skin with 2% salicylic acid, tea tree oil, and grapefruit.


Second Minute - Exfoliate (2-3 Times Per Week)

Exfoliating on a regular basis removes dead skin cells and prevents oily buildup. That means smoother, brighter, more youthful skin with fewer blemishes. And it only takes a minute!

Use our Renewing Face Scrub to exfoliate your skin and deep clean your pores. Rub a small amount together in your hands, then apply it gently all over your face, avoiding the sensitive skin immediately below the eyes.

You don’t need to scrub intensely or leave it on your skin for an extended time. Just apply, rinse, and done. Your skin will be brighter and clearer for sure. And you'll still have plenty of time left for the rest of your quick routine.


Choose the Right Products for Your Skin

  • Our Renewing Face Scrub is made with gentle, natural scrubbing particles including jojoba beads and pumice. That means it's easy on your skin. But if you have sensitive skin, be sure to test it on a small area first to make sure your skin can tolerate it.
  • Guys with normal to oily skin should exfoliate every other day.
  • Men with dry or sensitive skin should exfoliate less often.


Third Minute - Moisturize

Even gentle cleaners and exfoliators remove a bit of oil and moisture from your skin. That’s why your next step is to replenish hydration and strengthen your skin’s natural barrier with restorative oils like jojoba.

After you dry your skin from washing or exfoliating, take a dab of moisturizer and spread it all around. It’s as easy as that. Which moisturizer you should use will depend on your skin type and needs.


Choose the Right Products for Your Skin

  • Daily Essential Face Moisturizer - designed for all skin types. Offers maximum hydration with hyaluronic acid, creates a protective cushion with jojoba oil, and offers light anti-aging benefits with green tea.


You're Done, with Two Minutes to Spare

In less than five minutes, you can make a dramatic difference in the quality and appearance of your skin.

But with your extra two minutes, here are some bonuses you can add to your skincare routine.


Control Oil

If you have oily skin and want to reduce the greasy, shiny effect it can create, use Balancing Toner after washing your skin but before applying moisturizer.


Remove Dark Circles

Dark circles, puffiness below the eyes, and crow's feet are all common signs of aging - and exhaustion. To combat these issues and keep the sensitive skin around your eyes bright and smooth, use our Restoring Eye Cream at the end of your routine.


Firm Up Sagging Skin

Wrinkles and fine lines are inevitable parts of the aging process. But you can work to slow them down and smooth your skin with our Reviving Hyaluronic Acid Serum. Use it after washing and exfoliating but before applying moisturizer for the best results - which include increased collagen production, improved skin elasticity, and smoother texture.

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