A Simple Guide for Guys New to Skincare for Men

Ready to start a basic daily skincare routine? Great! You’ll start seeing results by following a simple skincare regimen that include face wash and face moisturizer.

Choose Your Face Wash

For guys with normal skin, choose from either our lathering Clarifying Gel Face Wash or non-lathering Purifying Charcoal Face Wash.

If you’ve got oily or combination skin, go with our Clarifying Gel Face Wash. It’s ingredients are designed to reduce oil buildup and keep your skin clear.

Dry or sensitive skin? Choose our Purifying Charcoal Face Wash. It’s made with olive oil, activated charcoal, and other gentle ingredients that wash away dirt and bacteria without stripping your skin of essential moisture.

Never Skip Moisturizer

All our face care routines include our Daily Essential Face Moisturizer. Apply it after washing your face for the best results. Our oil-free, fast-absorbing formula locks in moisture all day to prevent a dull skin tone or wrinkly, dehydrated skin.

Upgrade to the Advanced Routine for Brighter, Blemish-Free Skin

Already taking care of your skin but want better results? Our Daily Advanced Face Care Routines include your choice of face wash, our Daily Essential Face Moisturizer, and our Renewing Face Scrub.

Exfoliate with our Renewing Face Scrub 2-3x each week if you have dry or sensitive skin, 3-4x each week if you have normal, oil, or combination skin. It removes pore-clogging debris and scrubs away dead skin cells to reveal a brighter, more youthful complexion.

Concerned About Wrinkles and Other Common Signs of Aging?

Who isn’t? You’ll start to notice wrinkles and fine lines in your late 20’s. The sooner you start following an anti-aging skincare routine, the better your results will be. But no worries - it’s never too late to start reversing the effects of the aging process.

Start in the Morning. Use our Reviving Day Serum in the morning after washing and exfoliating but before applying face moisturizer. This concentrated anti-aging product stimulates collagen production, maximizes skin hydration, and nourishes skin with essential vitamins.

Basic Anti-Aging. Use our Ultimate Anti-Aging Routine each evening to restore your skin while you sleep. This routine includes our Revitalizing Anti-Aging Cream and Restoring Eye Cream.

The anti-aging cream delivers massive moisture to your skin to promote overnight skin restoration. The eye cream hydrates the sensitive skin around your eyes and promotes good circulation to prevent fluid buildup that causes dark circles and puffiness.

Upgrade to the Advanced Anti-Aging Routine for Significant Results

Already seeing wrinkles, fine lines, and age spots in the mirror? Use our Advanced Anti-Aging Routine each evening to fight back and restore youthful skin.

It includes three products - Repairing Night Serum, Revitalizing Anti-Aging Cream, and Restoring Eye Cream. Used together they stimulate cell restoration, reduce age spots and wrinkles, and nourish your skin to minimize future damage.

Reduce Oil Buildup and Prevent Skin Blemishes

Got oily skin? Struggle with skin blemishes or acne? These products are specifically designed to help control oil buildup and prevent an oily shine while still keeping your skin hydrated and moisturized.

Clarifying Gel Face Wash - Made with coconut based cleansers, geranium, and aloe to clear pores, remove excess oil, and eliminate harmful skin bacteria - all without drying out your skin.

Renewing Face Scrub - An essential skincare product for guys with oily skin. Use it every other day after washing your face in the morning to exfoliate away dead skin cells, oily buildup in your pores, and other skin debris.

Daily Essential Face Moisturizer - Unlike heavy, oil based products, our oil-free face moisturizer is fast-absorbing and lightweight. Use it after washing and exfoliating to prevent excess oil production and maintain a healthy balance of skin oils.

Purifying Charcoal Face Mask - A powerful, luxurious face mask that deep cleans, detoxifies, and rejuvenates your skin. Use it twice weekly to thoroughly cleanse your pores of excess oil. Its natural & organic ingredients - including kaolin clay and activated charcoal - are gentle on your skin as they remove toxins, skin impurities, excess oil, and other pore-clogging debris. Leaves your skin refreshed, exfoliated, and clean.

Prevent Skin Irritation and Dryness

Struggle with sensitive skin? Do most skincare products leave your skin dry, tight, and irritated? Use our natural & organic skincare products that are specifically designed with gentle, non-irritating ingredients with your needs in mind.

Purifying Charcoal Face Wash - Our non-lathering face wash is made with olive oil, activated charcoal, jojoba, and aloe vera. These and other ingredients protect your skin from dehydration, washing away dirt and bacteria without stripping your skin of moisture or natural oils.

Daily Essential Face Moisturizer - The perfect face moisturizer for dry or sensitive skin. Use it twice daily after washing your face to lock in moisture, keep your skin hydrated, and prevent both dryness and irritation.

Deep Moisture Body Lotion - Dry, irritated skin isn’t limited to just your face. That’s why we developed our Deep Moisture Body Lotion. Use it after showering or whenever your skin feels tight, dehydrated, or prone to irritation. Made with vitamin E, shea butter, and jojoba.

Prevent and Reverse Sun Damage

Live in a sunny climate or spend much of your day outside? Sun damage is the #1 cause of the aging process. Protect your skin, reverse sun damage, and keep your skin looking youthful with these products.

Daily Defense Face Moisturizer with SPF - Use this SPF face moisturizer each morning after washing your face when you’ll be heading outdoors or otherwise be exposed to the sun. It’s made with sunflower, green tea, and vitamin E to keep your skin hydrated. It also includes natural, zinc based sunscreen rated SPF 15 to prevent early skin aging caused by the sun. For the best results, reapply every 2 hours.

No-Shine Peppermint Lip Balm - Use our SPF lip balm to protect your lips from excess sun exposure. Prevents chapped lips, cracking, and sun damage with natural ingredients.

Strengthen and Thicken Hair

Weak, thinning hair? Take care of the hair you still have with our strengthening, hydrating hair care products.

Daily Strengthening Shampoo - Made with hydrolyzed wheat protein, amino acids, and vitamin E to nourish, thicken, and strengthen your hair. Prevents dandruff and relieves scalp irritation with peppermint and tea tree oils.

Revitalizing Hair Conditioner - A thick base of organic aloe gives this conditioner powerful hydrating properties. Stimulates the scalp to promote hair growth. Prevents dandruff, restores hair moisture and shine, and increases hair volume.

Reduce Shave Irritation and Ingrown Hairs

Shaving should be a pleasure, not a nightmare. Follow this routine to get a smooth, irritation-free experience.

Exfoliate First - Start with our Renewing Face Scrub. It’s pumice and jojoba beads remove debris that can cause irritation and stand facial hairs up and away from the skin. Helps prevent ingrown hairs too.

Pre-Shave Oil - For guys with sensitive skin or who struggle with shave irritation, this is a game changer. Our Hybrid Glide Shave Oil creates a slick surface for your razor and protects the skin beneath.

Non-Lathering Shave Cream - Our Smooth Brushless Shave Cream is non-lathering and goes on thick like a lotion. This hydrates your skin, protects it from nicks and cuts, and allows for the smoothest shave possible. Apply it over the Hybrid Glide Shave Oil for the best results.

Alcohol-Free Aftershave - Our Instant Relief Aftershave is alcohol-free to nourish and moisturize your skin for a calming, relieving effect. Apply it after you shave to prevent redness, itch, and other common post-shave irritation.

Develop Your Own Skincare & Grooming Routine

A personalized approach to skincare & grooming is the best way to go. For more ideas on crafting your skincare routine, check out our Routines Guide and Product Comparison Chart.